Plug in your real numbers and see the gap. The calculator compares your current follow-up to what personalized, same-day follow-up actually delivers — grounded in research from MIT, McKinsey, and CEIR.
Total annual spend
$100,000
Leads getting real follow-up
30 / 600
Pipeline left on the floor / yr
$600,000
12 additional opportunities · $210,000 closed revenue at 35% close rate
Return on LeadFuel / yr
44×
Pro plan @ $4,788/yr · pays for itself in 5 converted leads
Why Pro? 5 users · unlimited events · 1,000 leads/mo
From your numbers + the research benchmarks.
Followed up
30
of 600
Timing
5 days
after event
Meetings
1
per year
Opportunities
0
per year
Pipeline
$0
Event ROI
0.0×
pipeline / spend
Same booth. Same reps. Nothing falls through.
Followed up
570
95% coverage
Timing
Same day
AI-drafted, rep-reviewed
Meetings
40
per year
Opportunities
12
per year
Pipeline
$600,000
Event ROI
5.7×
incl. LeadFuel cost
Post-event CRM work
150 hrs/yr
$11,250 in selling time
Leads lost to data decay
135/yr
contacts stale before follow-up
Qualification window missed
5 days
MIT: 21× drop in odds after 30 min
The Pro plan costs $399/mo — a 44× return on your investment.